Commonly asked questions
What is a target audience, and how do I know what mine is?
Your target audience is typically people who benefit from your products or services. Your target audience can also differ based on your platform, such as Facebook, Instagram, website, etc. Think about the audience you see when scrolling through content. Instagram is an excellent example of younger generations posting and creating reels to express themselves. In that case, consider creating content that will speak to that generation.
How do I know who my competitors are?
There are two ways to look at this. First, consider companies that supply similar businesses to you. Second, consider your environment and companies that could provide similar business. It is essential to understand some companies will cover your scope of work to an extent but may need to be more experts. Convenience is a significant factor that comes into play, such as driving 10 minutes to someone who can get the job done vs. 30 min to see an expert. Make sure you express the difference and importance in the customer's experience they will receive when working with you.
How can I make my business more visible online?
Keywords have become instrumental in customers discovering your business and services. Creating a strong SEO campaign on your website will allow your business to become more visible and appear in searches. Consider cross-marketing your business with local vendors to be more relevant as a reliable source. Start by understanding what your audience asks about and how you can implement that into your site.
"Close to 90% of people who recommend a brand do so after having a positive experience on their mobile site."
Why are customers visiting my website but leaving right away?
To reduce your "bounce rate" on your website, make sure your marketing correctly portrays your business. Suppose you advertising a fantastic workout routine, but your link goes to an irrelevant page on your website. In that case, your audience will likely leave your website and pursue another company in your industry. It is also important to provide engaging material on your website to entice your audience to want to learn more and visit multiple pages. Including fun or interesting content and quality images on your website is also helpful in maintaining your customer's attention and increasing session times.
What is the best channel for generating quality leads?
This is one of a business's most common marketing questions and concerns. The problem is that there is not one answer. As the Internet has evolved into multiple platforms for receiving information, it is more important now than ever to use multiple Marketing channels to choose from when it comes to generating quality leads. This will allow you to maximize your visibility.
Do I really need a blog?
The answer is yes! Blogs can be time-consuming and seem irreverent, but they play a significant role in your website, such as your SEO, authenticity, trustworthiness, and brand visibility. Blogs allow your website to be constantly updated and tell search engines your website is active, generating consistent strong SEO. A blog can also be an excellent source for expressing your expertise in your industry and creating a voice for your brand. This is a great way to stand out above the competition. Blogs can also be used to cross-market yourself on multiple platforms, allowing your audience to get a hint at your business and learn more while visiting your blog.
Is Marketing effective?
In short, YES! Marketing can play a significant role in gathering quality leads and increasing your visibility. It is one of the best long-term strategies for providing value to your audience. It allows you to address your business and services while allowing your audience to share your content on their platforms for free! Besides creating fun, informational material, this is a great way to reach out to different audiences and provide incentives to have them mention and research your company.
Should I care about my website being mobile-optimized?
Yes, you definitely should! People spend an average of 3 hours and 35 minutes on their mobile devices daily. And the global penetration of mobile devices has reached a whopping 41% across the whole globe! Reinforcing that having your website mobile optimized is extremely important. Imagine finding a company with an incredible social media platform, and then when you choose to learn more, you encounter a broken, distorted mobile experience. Additionally, statistics show that many people start researching on mobile but convert to desktop, meaning that mobile is a strategic part of their buying process.
"Social media is the top channel for marketers in 2022, with 44% preferring it over other channels."
How much do I need to care about SEO?
Unfortunately, SEO can't happen overnight. As much as we would like to see the fruits of our labor immediately, it is unrealistic. SEO has been a crucial part of marketing for years. It is a never-ending source that allows your company to evolve and fine-tune your presence online. SEO is best built slowly and steadily and requires ongoing maintenance, mainly because search engine algorithms constantly evolve. SEO can change yearly, so monitoring and adjusting when needed continuously is crucial.
How often do I need to update my business website?
With how fast technology changes, it is recommended to refresh your website bi-monthly to market your services and audience. The scope of updates can be as simple as a new contact form, a blog, or a service. Unfortunately, the look of your website can create the wrong impressions of your company without your control. Say you are buying a used book; one looks like it has seen better days, and the one next to it looks pristine. Although both books share the same information, the pristine book will likely be chosen. View your website in the same manner. Keeping your website updated can significantly impact your presence against the competition.